EVERY BUSINESS NEEDS TWO ENGINES.
I'VE MASTERED BOTH.
Customers coming in — and the right people to serve them. I help founders grow revenue through B2B sales with Booked55, and build teams with the right people
through CPG Recruitment.
3x
Revenue Growth Through B2B Sales
Industries Served Across North America
25+
40+
Team Members Built at CPG
TEDx
Speaker
INTERN AT 20 - 7 FIGURES BY 30
2014
2017
2020
2023
2013
Selected from 200 applicants and awarded an Engineering Intern position at Fiat Chrysler Automobiles (Toronto, ON)
Graduated from Ryerson University with a Bachelor's of Mechanical Engineering.
Hired as a full-time Engineer at Fiat Chrysler Automobile (Windsor, ON)
Founded my first business Convenient Perfection Mobile Detailing.
I worked 6am-5pm at FCA followed by 6pm-10pm servicing my customers
On February 10th, I quit my $100,000 corporate job
Became a full-time entrepreneur at the age of 24
Founded CPG Recruitment Inc on March 20th, 1 day after the COVID-19 pandemic.
July 2020 I sold Convenient Perfection Mobile Detailing.
Launch CPG Logistics Inc. October 2020
Registered CPG Recruitment as an official USA Franchise.
Opened CPG International Headquarters (Windsor, ON)
Built the team to over 40 employees.
Achieved a 7-figure portfolio by the age of 30.
2016
INTERN
FIRST JOB
FIRST BUSINESS
QUITTING
PANDEMIC BUSINESS BOOM
MILLION DOLLAR YEAR
ENGINE 1: SALES — GROW YOUR REVENUE
I 3x'd my own company's revenue through relationship-based B2B selling — no ads, no new hires. The exact system I used became Booked55, a B2B sales CRM built for founders who want more customers without more overhead. The average salesperson lands 24–25 clients a year. I closed 28 in six months.
ENGINE 2: TALENT — BUILD YOUR TEAM WITH THE RIGHT PEOPLE
One bad hire can cost you six figures and set your business back a year. Through CPG Recruitment, I've built teams across 25+ industries in Canada and the US — protecting business owners from the bad hire and filling roles with people who actually perform.
WORLD CLASS COACHING
Startups, Business Planning, and Scaling
Organizational Structuring, Systems and Automation
Recruitment and Team Building
Sales Training
Leadership Development
Christian and his team's coaching have facilitated solutions crafted to build and strengthen teams across North America. Christian tailors engagements and designs them to build your team to world-class level.
Roadmap to building the best team on the planet
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WHO IS CHRISTIAN SAAB?
Christian Saab is a B2B sales expert, TEDx speaker, and the Co-Founder & CEO of CPG Recruitment Inc. and Booked55. His journey started as an engineer at Fiat Chrysler — until he quit his six-figure corporate job at 24 to bet on himself. One day after the pandemic was declared, he founded CPG Recruitment, growing it into a recruitment and franchise company serving 25+ industries across Canada and the US.
Along the way, Christian discovered the two engines every business runs on: sales that bring customers in, and the right people to serve them. He mastered the first by 3x-ing his own revenue through relationship-based B2B selling — a system he turned into Booked55, his B2B sales CRM. He mastered the second by building teams for hundreds of businesses and protecting owners from the cost of a bad hire.
Today, Christian speaks on stages across North America, teaching founders how to sell more and hire right.
